The clarion call is to take action on the environment, because the seas are rising, our icecaps are melting, millions of honeybees and butterflies are dying . . . But now it's not the "Al Gore groupies" or "tree-hugging hippies" sounding the alarm, as they have for years. Now it's the Big Cheeses of the S&P 500 who say it's time that consumers step up to the plate and take responsibility -- by giving up their stingy spending habits.
They may as well be dangling a penguin by its toes while pointing a gun at its head, demanding that you hand over your VISA card or the little penguin gets it, right between the eyes. Because it's all your fault that polar bears are drowning. It's because you didn't fork over the dough to buy a fuel-efficient hybrid car, to the tune of $30,000, or because you refused to replace your wardrobe with Prada's organic cotton fashions.
No segment of the economy is left untarnished by green hype. Especially real estate. Get with the green home program. Lace up those Gucci bootstraps, throw open those $10,000 energy-efficient windows and . . . read more
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At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.
Comments
Great article. I think this is a trend that we will see steadily increasing in the near future. Best to jump on the wagon sooner than later.