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Elizabeth Weintraub

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By Elizabeth Weintraub, About.com Guide to Home Buying / Selling

How to Market Your Home

Wednesday August 8, 2007
If you're a home seller searching for home marketing tips, you've come to the right place.

Home marketing is a complex process that varies depending on market conditions, but some facets are common to every transaction. For example, it wasn't too long ago that a seller could stick a For Sale sign in the yard and watch buyers line up ten-feet deep begging to buy it. In today's real estate market, it takes a lot more than a sign in the yard to move a property. Buyers today are looking for any reason to pass up your home and go on to the next.

There is no single method that will magically sell your home. It's a combination of marketing efforts. The point is you want to appeal to the largest pool of available buyers, but that doesn't mean you need to take out an equity loan to pay for marketing. And hopefully, if you have hired a listing agent, you won't have to beat your agent on the head with a half-chewed chicken leg to generate some action.

Because if you've hired the right agent to market your home, that agent will already have presented you with a marketing plan and be committed to following that plan in its entirety. If not, take a look at the top ten house marketing tips that work in almost any market. Your first marketing tip starts with . . . read more

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