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Elizabeth Weintraub

How to Advertise Your House For Sale

By October 3, 2007

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As a home seller, do you feel comfortable writing ad copy to advertise your house for sale?

Many home sellers freeze when they think about advertising their houses. Sellers wonder:

  • Which print publications are the best for advertising homes for sale?

  • What should the ad say to attract home buyers?

  • Does direct mail draw and where would I get a direct mail list?

  • How can I create a flyer and post it on the Internet?

One of the easiest ways to come up with good ad copy is to look at how other home sellers advertise and make your ad message better than everybody else's. But that doesn't mean exaggerate. How often have you read about a "peaceful, serene setting," and discovered the home sat next to the railroad tracks? Sure, it's peaceful, when the trains aren't running . . . read more about house advertising.

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©Elizabeth Weintraub

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At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.

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