Greenwashing: Green Home Advertising

Greenwashing is a term I had not heard before, not until David Syring of Listed Green brought it to my attention.

Yet, now that I know what it is, I see it everywhere. It's like that new car you have your eye on. You might never see another car like it until you buy that car. Then it's ubiquitous. In fact, you might begin to wonder why you bought such a popular car!

Lots of aggressive marketers are trying to capitalize on the term "green." If they can make you believe that the product (or home) that you are buying is good for the environment, you, as a concerned consumer who cares about the environment, might be tempted to make that purchase over another that is not touted as green.

David Syring has written an informative article about how to figure out if the home you plan to buy is green and whether its advertising is accurate or deceptive . . . read more about greenwashing.

More Articles by Elizabeth Weintraub, click below:

• Understanding the Greening of America
  
• Buying Green and Using Green Building Materials
  
• Popular Home Trends

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_{At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.}