Choosing Ad Words for Advertising Your Home
Choosing the wrong ad words can cost you a buyer, but even more important, choosing the wrong ad words can result in a fine of $10,000 or more. Many people are unaware of which advertising words constitute discrimination and violate the Fair Housing Act.
The popular online classified site, Craigslist, was sued a year ago by a group of lawyers for allowing discriminatory housing ads on its site. Now, you may not agree with the Fair Housing Act, but nonetheless, it is the law, and seven classes are protected. I receive a lot of mail from readers who can't understand why they are not allowed to advertise a home is located near a church, for example . . . read more about advertising words.
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Comments
Hi!
Thank you for a post.
I’m Russian and I really need your help!
Well, I want to clear it out what I’m looking for – words that were created especially for advertising and PR, brand-names, etc. They may be quite common nowadays, but I really need to know what words appeared thanks to advertising.
So, I have to find information about English words that appeared in advertising (no matter how long ago), but the fact is that here, in Russia, I cannot find such information. And I’m at a loss.
For example, some brand-names were neologisms as Tefal (there wasn’t such a word before it), sometimes words are created to attract attention… to catch teenager’s attention in most cases. Like Bamboocha in Fanta’s ads.
Can you remember any television advertisements where they created new words?
Have a nice day!
Lena