If Your Home is Priced Right, You Don't Need a Price Reduction

I'm willing to bet that more than half the sold homes in any given U.S. metropolitan area this year have had one or more price reductions before finally selling.

Except for the agents who purposely take overpriced listings, one of the hardest phone calls for an agent to make to a client is that call about reducing the price. That's because some sellers want to shoot the messenger for saying, "Hey, the bad news is your home isn't selling; the good news is it can still sell if we reduce the price."

A REALTOR® is obligated to let his or her seller know if the price seems to be too high. If the agent does not make that telephone call, the agent is not performing in the client's best interest. It's the agent's job to propose a reduction, if the market and conditions warrant . . . read more about Price Reductions.

More Articles by Elizabeth Weintraub:

• Home Staging Tips
  
• Preparing Your House for Sale
  
• How to Market Your House Effectively

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