Buying or Selling in a Down Market Requires Strategy

At holiday parties, mall shopping or out to lunch with friends, anywhere I see people, I'm constantly barraged with questions about the falling real estate market.

Everybody wants to know where the market is heading, whether it is a good market or a bad market. Now, I know a lot of buyers who think this is the best market ever. And they’re right. Prices are coming down and deals are being made, which means sellers are selling. Buyers and sellers need to employ different strategies.

No single marketing method is best, so smart sellers employ a number of marketing techniques in hopes that one will attract that motivated buyer. Buyers are calling the shots now and are getting concessions that were impossible to hope for last year. Interest rates are attractive, too, and new loan programs are being rolled out that favor first-time home buyers . . . read more about Falling Real Estate Markets.

More Articles by Elizabeth Weintraub:

• Buying a Home in a Down Market
  
• How to Write Offers in a Buyer's Market
  
• The Drawbacks to Buying Foreclosures

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