Before listing with a real estate agent, home sellers should ask to see the agent's home marketing plan.
Home marketing is a complex process that varies depending on market conditions, but some facets are common to every transaction. For example, it wasn't too long ago that a seller could stick a For Sale sign in the yard and watch buyers line up ten-feet deep begging to buy it. In today's real estate market, it takes a lot more than a sign in the yard to move a property. Buyers today are looking for any reason to pass up your home and go on to the next.
There is no single method that will magically sell your home. It's a combination of marketing efforts. The point is you want to appeal to the largest pool of available buyers, but that doesn't mean you need to take out an equity loan to pay for marketing. And hopefully, if you have hired the right listing agent, you won't have to beat your agent on the head with a half-chewed chicken leg to generate some action. . . . read more about Home Marketing.
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At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.
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