As a home seller, do you feel comfortable writing ad copy to advertise your house for sale?
Many home sellers freeze when they think about advertising their houses. Sellers wonder:
- Which print publications are the best for advertising homes for sale?
- What should the ad say to attract home buyers?
- Does direct mail draw and where would I get a direct mail list?
- How can I create a flyer and post it on the Internet?
One of the easiest ways to come up with good ad copy is to look at how other home sellers advertise and make your ad message better than everybody else's. But that doesn't mean exaggerate. How often have you read about a "peaceful, serene setting," and discovered the home sat next to the railroad tracks? Sure, it's peaceful, when the trains aren't running . . . read more about House Advertising.
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©Elizabeth Weintraub
Technorati tag: house advertising
At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.
Comments
If you’re selling your own house, consider this simple tip: When placing an ad online, please include your street address.
Yes, I know the thought of putting seemingly sensitive and private info is terror-inducing. But, you can’t sell anything in secret!
Serious buyers skip ads that make it hard to know if a home meets their needs, and location is a huge part of that determination. Get past the urban legends and let prospective buyers know where the house is!