Advertising Words for Home Selling

Before you place an ad in the newspaper to sell your home or post an online listing, stop to think about the advertising words you choose.

Choosing the wrong advertising words can cost you a buyer, but even more important, choosing the wrong advertising words can result in a fine of $10,000 or more. Many people are unaware of which advertising words constitute discrimination and violate the Fair Housing Act.

The popular online classified site, Craigslist, was sued a while back by a group of lawyers for allowing discriminatory housing ads on its site. Now, you may not agree with the Fair Housing Act, but nonetheless, it is the law, and seven classes are protected. I receive a lot of mail from readers who can't understand why they are not allowed to advertise that a home is located near a church, for example . . . read more about advertising words.

More Articles by Elizabeth Weintraub, click below:

• How to Advertise Your Home
  
• Home Marketing Tips
  
• 15 Ways to Sell Your Home

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_{At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.}