Yet, now that I know what it is, I see it everywhere. It's like that new car you have your eye on. You might never see another car like it until you buy that car. Then it's ubiquitous. In fact, you might begin to wonder why you bought such a popular car!
Lots of aggressive marketers are trying to capitalize on the term "green." If they can make you believe that the product (or home) that you are buying is good for the environment, you, as a concerned consumer who cares about the environment, might be tempted to make that purchase over another that is not touted as green.
David Syring has written an informative article about how to figure out if the home you plan to buy is green and whether its advertising is accurate or deceptive . . . read more about greenwashing.
More Articles by Elizabeth Weintraub, click below:
- Understanding the Greening of America
- Buying Green and Using Green Building Materials
- Green Moving Tips
©Big Stock Photo
Technorati tag: greenwashing
At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.
Comments
My husband and I have been looking at homes with the hope of making an offer soon. We see this on A LOT of listings. The thing is, when you walk into the home, there not much “green” about it.
The most we’ve seen are a few homes with DP windows and a few (not even all) appliances with Energy Star ratings.
I think desperate sellers are looking for any way to get their homes sold. Too bad for us buyers that we have to go through so many deceptive listings. Most of the time I don’t think sellers are being deceptive on purpose, I think it is more about the seller really believing their little bit of energy conservation really qualifies their home as a true “green” home.