Common sense says it's smart to expose your home to the largest number of buyers, and getting buyers inside to preview a home is a huge hurdle to jump. It's like keeping the house for sale a secret and saying, "Sshh, let's not tell anybody about this house or invite them over to see it because it just might sell!"
A side benefit for an agent to hold open a listing is the real estate agent might receive buyer leads just from being in the right place at the right time. Yet some agents have actually said, "Well, that open house sold my listing, so I better not do that again!" The successful real estate agents I know report that at least 20% of their sales, or one in five homes, sell through an open house.
Why Some Agents Don't Hold Open Houses
There are many reasons why some houses just aren't suited for an open. Here are a sampling of those reasons:
- Too many listings. Agents can't be in two places at the same time.
- Too much inventory to pull in buyers driving through the area.
- All the homes in the neighborhood look the same.
- Inclement weather discourages venturing outside.
- Home doesn't show well; too messy, smelly or cramped.
- Off the beaten path of traffic.
- Condominium in the center of a complex that is hard to find.
- Agent apathy.
Hosting a Successful Open House
Assuming your home is presentable, spotless from top to bottom, priced correctly and located in a high traffic area, here are tips to improve the odds your house will sell at an open:
- Advertise online (newspapers are a waste of money). Write colorful, descriptive ads and place them in web classifieds or open house directories, too. Post Internet listings everywhere.
- Map Your Open House Signs.
- Attach strings of balloons to each open house sign.
- Find the busiest intersection closest to your home and put an open house sign at that corner.
- The arrows should point buyers in the right direction.
- Place a sign every few blocks until you end up at your house.
- Remove all vehicles from the driveway. Ask your neighbors to help out by not parking in front of your house.
- Open all the drapes, blinds and window coverings –– let in that light.
- Do not put spices on the stove to simmer without offering cookies, and do not, under any circumstances, use an air freshener because many people are allergic to synthetic odors.
- Turn on every light in the house, except lights that produce noise such as exhaust fans without separate on / off switches.
- Turn on soft music on each floor to help set a mood.
- Have available four-color flyers filled with quality photos and reasons for a buyer to purchase your home.
- Put out flyers that contain financing options so buyers can readily determine their monthly mortgage payment.
- Serve refreshments and snacks or, depending on your budget, maybe a catered lunch.
- Create a bulletin board of seasonal house photographs so buyers can see what the home would look like at another time of the year. This is especially helpful to showcase gardens during the winter.
- Set out all documents pertaining to the house:
- Inspection reports
- Appraisal or comps
- Major repairs & warranties
- Blueprints for additions or future possible improvements
Watch Weintraub's Video about Tips for a Successful Open House
At the time of writing, Elizabeth Weintraub, DRE # 00697006, is a Broker-Associate at Lyon Real Estate in Sacramento, California.